The client wanted something timeless and simple. Selah is a smell good company focused on taking time to pause. This unisex fragrance company is intentional about creating scents that can be experienced. While encouraging those to be present in the space they are in. So, creating a wordmark just as intentional as its meaning. Which leads to a classical serif structure. Keeping the wordmark lowercase to make it modern as well as giving the letters to interact with one another more. This calm, warm, and sophisticated mark leads the brand into spaces and speaks volumes without saying much. Yet overall, the brand encourages all viewers to slow down and be present within the visual identity and brand.