OVERVIEW

SchollyME is a mobile application for athletes to develop their brand on and off the field.

Throughout the design process it was important for me to maintain a sense of brand continuity. This was a brand redesign project. To do so, I kept the look and feel of the previously-used shield while adding focus on the “S” and “M” in SchollyME to create a monogram.

Overall, I wanted something as iconic and recognizable as the Superman logo yet for SchollyME. From the refreshed brand identity to the website design, the clarity and simplicity made it easy for SchollyME’s growing audience to understand service offerings and most importantly, feel connected to the company in its new chapter.